What are the merits and demerits of social media?

The merits of social media

• It has stayed true to its name – social.
• More freedom to express.
• Educational breach till the grassroots.
• Small businesses have a marketing platform.
• Unhindered spread of awareness.
• Happiness index is at an all-time low.
• Fake news spread like wildfire.
• Cyberbullying and trolling.

What is social marketing and its advantages?

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.

What are the dangers of social media?

The dangers

• cyberbullying (bullying using digital technology)
• invasion of privacy.
• identity theft.
• your child seeing offensive images and messages.
• the presence of strangers who may be there to ‘groom’ other members.

What are disadvantage of social media?

But clearly, the disadvantages of social networking go much deeper than privacy and safety. These high school students described some of the serious drawbacks to relationships and mental health — foundations of human development. In the past several years, more studies have linked social media to poor mental health.

How social media affect business?

Social media allows businesses to build more meaningful relationships and get to know future consumers better. A business can build a fan base and receive feedback from their target audience. It can create new avenues of traffic that lead people to their products and solidify their identity to the consumer.

What are the benefits of social media marketing?

Brand Awareness – Social media allows you to market your business to thousands of people around the world at any moment. There is no limit to the demographic, location, or type of consumer that your brand can touch. Every time someone shares one of your post, your reach grows larger.

What are the disadvantages of social media marketing?

Social media marketing is a completely open platform for social sharing and everyone can share their thoughts and experiences on these platforms. This is one of the biggest disadvantages of social media marketing as businesses and brands are open to the risk of receiving negative feedback from their customers.

How does social media help you build your brand?

Social media also helps you build your brand because it enables sharing. You can share, retweet, and re-pin content on these platforms. This means that followers can share your content with their friends and family, which helps expose your brand to more people.

When to start using social media for marketing?

When you know that 77 percent of U.S. Americans have a social media profile, it presents a great opportunity for your business to start using social media marketing to reach new leads. As you learn more about social media marketing, you may wonder about the advantages and disadvantages of social media.