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What does listenership mean?

What does listenership mean?

: the audience for a radio program or recording also : the number or kind of that audience.

What is a listenership survey?

The National Listener Survey is a survey of the community radio listening habits of Australians. The surveys provide invaluable feedback to community stations and stakeholders about trends, listeners and the sector itself.

How is radio listenership measured?

Millions of data points are collected and then weighted to accurately represent both genders and all age ranges in any given radio market. The system isn’t perfect, but it’s universally accepted as the standard by which we ascribe listenership credit.

Is listenership a real word?

the people or number of people who listen to a radio station, record, type of music, etc.: The station has a listenership of 200,000.

How many listeners does Thobela FM have?

The IsiZulu language radio station Ukhozi FM continues to lead as the biggest station in the country, with an audience 7.5 million listeners – an increase of 200 000 listeners from the previous release….It’s Official: SABC is home to the Top 10 Radio Stations in SA.

Station Audience
2 Umhlobo Wenene FM 5 394 000
3 Metro FM 4 267 000
4 Lesedi FM 3 084 000
5 Thobela FM 2 643 000

What is radio alive?

“Radio Alive” was selected as the new brand identity for the commercial radio industry’s current marketing campaign, as it positions radio as the now and alive medium in Australians’ lives. For further information, please email Shannan Pearson (Senior Marketing Manager) or call 02 9281 6577.

Who listens to the radio Australia?

As of March 2018, around 28 percent of Australians aged between 25 and 54 years reported to have listened to AM/FM radio stations. This was followed by Australians aged 12 to 24 years and those who were 55 years and older.

Can radio stations track listeners?

Radio listenership is tracked through what is called an AQH figure or Average Quarter-Hour figure. This number is based on the average number of people listening to a radio station for five minutes during any given 15-minute period.