Did Toys R Us sell through Target?

Toys ‘R’ Us is coming back — in spirit. The toy retailer, which shuttered last year after filing for bankruptcy in 2017, has reopened via its website. The retailer’s parent company, Tru Kids Brands, acquired the toy chain’s remaining assets, and struck the deal with Target to fulfill orders.

Can you still buy things from Toys R Us online?

Toys R Us relaunched its website on Tuesday, but you can’t actually buy anything directly from the site. While users can’t actually shop ToysRUs.com, they can browse “in-depth product reviews” and “hot toy lists to help shoppers pick out the perfect toys and gifts for kids of all ages.”

Who is buying Toys R Us stores?

Tru Kids Brands
Toys R Us just closed its last two US stores, almost three years after the retailer filed for bankruptcy. Tru Kids Brands bought the rights to the company in 2019 and aimed to boost sales with pop-up shops. After dwindling sales during the coronavirus pandemic, the chain will continue as an online retailer.

Who just bought Toys R Us?

WHP Global
WHP Global bought Toys “R” Us from Tru Kids Inc., which bought the failed brand in a 2018 liquidation sale. Tru Kids had big plans to open about a dozen standalone stores across US malls, but only opened two in New Jersey and Texas.

Is the parent company of toys your US partnering with target?

Target announced on Tuesday that it’s partnering with the parent company of the Toys R Us brand, TRU Kids, to help it relaunch ToysRUs.com. The deal will allow Toys R Us to once again have an online presence, post bankruptcy, as it simultaneously begins to open Toys R Us stores in the U.S. again.

How many toy stores are there at Target?

Ahead of last holiday season, Target added a quarter-million square feet of space permanently dedicated to toys across more than 500 stores. About 100 stores received a fuller remodeling in the toy aisles. When it reported 2018 holiday results, Target said same-store sales were up 5.7%, with the toy category being one of its strongest.

What was the same store sales for target in 2018?

When it reported 2018 holiday results, Target said same-store sales were up 5.7%, with the toy category being one of its strongest. At the end of August, it announced a deal with Disney to open Disney stores within its own stores, exclusively selling toys, apparel and accessories.

How big is the toy aisle at Target?

For Target, the deal builds on its investments in the toy aisles for more than a year. Ahead of last holiday season, Target added a quarter-million square feet of space permanently dedicated to toys across more than 500 stores. About 100 stores received a fuller remodeling in the toy aisles.